So. For my artifact I have chosen a widely fluctuating meme format deemed loosely as “wizardcore”. This entails images that embody any sort of mystical vibe or aesthetic, and for my purposes, include a wizard or a figure clothed in “traditional wizarding garments”.

Example.

this is a wizardcore meme, detailing two frogs not being high. They're wearing steezy robes.

Here we have two humble frog lads, dripped out to their tails in flowing robes, contemplating just how intoxicated they may be. The conclusion: not even high.

In terms of circulation, I will be using the format in general, not any specific picture, as that is what prompts the widespread nature of this meme template. It can convey anything the creator wills it to, which is why it is so dearly utilized. The term “wizard” itself originated from Middle English, as wys, meaning wise, or wise-man. The “ard” was later tacked on. Although this meme format has been around for a decade or so, it really exploded in 2022 on tiktok, with a slideshow format of wizardly images, with captions like “typa $hit i been on”. This was used to describe scenarios stemming from any sort of root; unemployment, to fantasies about what people wished they could be doing, or how they’d like to choose to view their life. It really boils down to a romanticization of peoples’ inner intentions, the human yearning for a more simplistic, puritan reality. I adore this, as I view it as an effect of how brutalistically concrete and lifeless our reality has become in so many fashions. This “wizardcore” seeks to cast a soft golden light over our frivolous societal struggles.

These examples do not embody a purely positive, negative, or neutral appropriation, therefore they are able to transcend a simplified impact. Archaic images from 20th century artwork are often used, such as one of the first main posts by @thatsgoodweb in 2021 captioned “Pondering My Orb”. As stated, this later blossomed in 2022, but as far as I can find this is one of the first to utilize such an image in this fashion. Inspiration is often taken from LOTR which is pretty rad, as I consider that the epitome of modern fantasy, with many environmental and life lessons packed into the realm of Middle Earth. While I do not believe the original circulators of this format were, or even could be aware of the popularity that would ensue, it’s always keen to assume that eventuality when creating and sharing anything on the vast interweb.

Admittedly, I adhere to these romantic notions of a transient, otherworldly depiction of many things, as it softens the asphalt around our eyes, allowing us to paint a reality that is indeed, very real, we are just detached. So detached, and discombobulated from the truly ethereal. And that’s the beauty of it.

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